Peep author at conversionxl.com says, “If you designed your website yourself and you’re not a designer, it sucks”. It takes years of experience to perfect what we do. You can’t learn this trade in a few hours.
Peep, I couldn’t agree more!
9. You built it using a web design tool
Anyone can learn how to use a cheap web design tool in an hour or so but you can’t learn what a good web designer has learned with years of experience. In other words, learning how to use a website builder won’t teach you how to design a web site that will get targeted traffic, conversions, and sales.
In addition, just because you learned how to use Photoshop doesn’t mean you’re a good web designer. I’ve received so many resumes with people who know the Adobe Suite like the back of their hand, but their work sucks. Again, it takes years of experience to not be a terrible web designer.
10. No project management software
Project management software keeps everything organized and in one central location for everyone to easily find. It assigns tasks, keeps timelines, organizes assets and holds everyone accountable for their responsibilities. I couldn’t imagine a web designer not using project management software. But if this is the case, dump your web designer, because he or she is terrible.
What’s my favorite Project Management software? Basecamp
11. They don’t ask enough questions
Your web designer should ask you lots of questions, especially before they start working on your project. They should ask everything about your 3C’s (Company, Competitors, and Clients). Questions should start during the initial sales meetings and kickoff meeting, and then continue throughout the strategy phase of your project. No questions is a RED FLAG and the sign of a terrible web designer.
10 sample questions:
- What are your primary and secondary goals for your website?
- Who is your target audience?
- Describe your typical client.
- Who are your online and offline competitors?
- Are you doing any marketing offline?
- Where is your target audience (local, national, global)?
- Do you have brand guidelines?
- Do you have a content writer available?
- What kind of assets will you provide? (photo, videos, images, brochures)
- Can we access your current site analytics?
12. They have too many clients
I used to be guilty of this a lot. I had way too many clients and I could not focus properly on any of them. Therefore, they all suffered. I would jump back and forth on different projects, while ignoring others. It was horrible and stressful. Projects were constantly late and clients were not happy.