A web graphic designer is a multimedia web specialist who helps create and design websites for companies. These sites convey the company's overall message to the public. These designers must be able to communicate the company's philosophy and culture in words, sounds, applications, pictures, videos, colors, and other visual and audio methods. They are creative individuals who are knowledgeable in the latest multimedia software applications and products, as well as design techniques. Web graphic designers often either work for a company on a freelance basis or in their marketing department. Many are self-employed.
Web graphic designer must have great communication skills to work with company leaders to convey the tone of the company to the public. A web graphic designer's duties include choosing a website’s font, layout, and colors. They are well-versed in the latest web trends and possess business acumen, as they must understand the company's target audience. They must be able to manage their time for long- term projects. They have an acute visual flair. Since the internet is such a rapidly changing field, web graphic designers must be stay abreast of the latest technologies and web tools at all times.
Most employers prefer a web graphic designer with a bachelor's degree. A fine arts degree at a university is ideal, as is a balance between studio and classroom lecture time. Many web graphic designers also opt to have an associate's degree or certificate in graphic design or studio art. A web graphic designer's working environment is usually a company's marketing department, but some work in dedicated design studios.
Graphic Designer, Web Tasks
- Ensure creative elements are inline with brand requirements.
- Interprets creative "look" of each promotion and builds, develops layouts of those materials assigned.